Short Form BRANDED VIDEO

Video engages your audience like nothing else. But professional video can be expensive. Why not create 10-60 second branded video promos - using just a cell phone - and make video a part of your regular content mix.

Use Cases for Branded Promo Videos

  • Promote an upcoming event

  • Personally introduce a new product, service, or page on your site.

  • Describe & show how you work

  • Showcase your physical space

  • Feature a client, employee, mentor, board member

  • Create a mini series of short videos - educational, how to, new members, etc.

  • Educate your clients or membership about procedures and important information

  • Feature new products or services

  • How-to videos for just about anything!

  • Event recaps

Branded videos are powerful visitor eye candy.

Creative, fun - and sometimes humorous - video drives more engagement & conversions than images and copy alone - because it allows you to authentically engage & connect with your audience.

Your future clients want to know WHO you are. Let’s show them!

A quality one minute branded video can generally be done in about three hours (depending on available assets) and multiple cuts (10, 20 & 30 seconds) can easily be made off the original video to accommodate specific platform needs. We’re based in Greenwich, CT and can be on site to help get the clips and photos you need for your videos.

LET’S TALK about your video ideas and how we can help your clients get to know you and how you can help them.

QUALITY, SPEED, & COST EFFECTIVENESS

Branded promotional videos are difficult for small businesses to create quickly & professionally at a cost that makes sense.

A traditional, professionally produced video (think lights, talent, camera & a sound guy) will start at $3,000 and up and take months to produce a final product.

Need to make an edit or re-shoot? Forget about it. A professionally produced video has its place, but requires bigger budgets. If that’s what you need I’m happy to refer to you some of the best local ‘real video’ journalists & producers.

What we do is different. We provide an attractive, affordable option for the solopreneur & small business. We produce quickly, using native tools & techniques and assembling your video on Animoto. Your cell phone or ours for the video clips and images. Voice over - yours or ours, so you can effectively engage with your clients without breaking the bank.

Sample Videos

Educational Video for a Commercial Loan Advisor

This 53 second video was used to humanize the founder of a commercial loan advisory firm. The plan is to create a series of FAQ style educational video shorts about SBA loans to use across a variety of media. This video interview was conducted on a tripod mounted cell phone. It was used on LinkedIn, in a Google Ads paid video campaign, and in the SBA content hub on the company’s site.

A Women-Centered Coworking Space Ribbon Cutting

This 42 second video was used to promote the successful opening of HAYVN in Darien, CT on social media and to internal stakeholders. All images and video clips were taken on a cell phone. The focus was on the founder’s accomplishment. The call to action is “BOOK A TOUR”. This promo was used on the in-house video monitors and on social media. Another 16 second cut was done on the first anniversary of the opening.

42 second long original version

16 second re-cut - 1st anniversary version

Presentation Follow-up Promo for Luxury Builder

This 30 second video is used as a sales call / presentation follow-up to remind potential clients about the builder’s values, quality and reputation, along with some ‘eye candy’ home photos. The images used were professionally taken. The goal was to make a video that could be easily provided as a link in an email follow-up, included in email signatures, and shown during presentations.

Membership Generator for Local Nonprofit

This 73 second video is meant to show the camaraderie and value of joining the League of Women Voters in Greenwich, CT by re-capping the popular annual ‘holiday’ event. All video and images were taken on a cell phone. Images to showcase included elected officials and society style close ups of attendees and members. We also wanted to capture this warm and welcoming event as a recap for members. The call to action is to ‘Join’ the League.

The Video Process

  1. Set a goal then identify your target audience and distribution platforms

  2. Write your VIDEO SCRIPT

  3. Create (or review/assemble) your assets: Shoot video clips (cell or camera), take photos, write copy & select CTAs

We’ll guide you throughout the entire process and turn your ideas into a fun, effective video for cross platform use.

More Videos

HAYVN Coworking
Darien CT
HAYVN HATCH Pitch Night

59 Second Presenter Intro Promo

Goal: Promote viral social sharing by presenters & increase event registration.

Greenwich Alliance for Education
Turkey Trot

42 second Turkey Trot Promotion.

Goal: Increase registrations for the event & encourage community cross promotion.

Greenwich Alliance for Education
Virtual Reality STEAM Camp

30 Second VR Summer Camp Promo

Goal: Increase registrations for specific late summer sessions & raise awareness for the program.