Frequently Asked Questions

I need someone to do an SEO review of an article I’ve already written. Do you do that?

I’m happy to review articles. I traditionally add additional content & headings to optimize for SEO, and edit for clarity - before you add an article to your site.

Together we can write title tags, urls and descriptions BEFORE you submit your new sitemap to Google. Reviewing a single article is a great way for you to learn a structured process & best practices for adding new content to your site.

I can also conduct a review after you’ve loaded the article onto your site - and fix all the SEO bits and pieces you missed or messed-up. Learn more about writing help here. Learn more about my writing services.

How often should I add new content & articles to my site?

Quality over quantity. It depends on your business. No, I’m not dodging the question, but it truly does ‘depend’. If you’re new to content creation, start with one GREAT article over three months - just to get the hang of it. Then aim for one every month or two. Just be consistent.

Can I JUST do Content Marketing and be successful in my business?

I can’t believe I’m answering another question with ‘it depends’! Marketing mixes are always best. You try different platforms and approaches based on your business sales fundamentals. (Are you a highly visual retail product? Instagram will be part of your mix). You should never rely entirely on ONE marketing technique. Don’t forget your offline options! Maintain a mix, and constantly assess conversion performance and focus more of your time/$ on the platforms, techniques that work best for your business. Read more about what content marketing is.