Website SEO & Content
Foundational Website & Content SEO Workshops for Solopreneurs, Small Business Owners, & Digital Dropouts
All topics & workshops are customizable & available as a 1:1 private session, a 2 person semi-private session, or as a small class with 3-6 learners. Rate information is available here.
Our most commonly booked session is simply a custom 2-hour ‘fix it’ session.
SEO 100 - The Basic 10 Mission Critical Elements of Website SEO
How Search Engines Read Websites
Choosing a Domain Name - does it matter anymore?
Optimizing Page Meta Tags - Title, URL & Description (under the hood)
Managing your Meta Tags - a shared spreadsheet
Content is King and How Content can Help Level the Playing Field
Local Search - What role geography plays - should you include location?
Simple ways to identify good keywords
SEO 101 - The Bible of Google Content Assessment
What is Google looking for in content?
Focusing on page content
Expertise, Authority & Trust - EAT
Developing good content for your target audience. (Not just for search engines.)
FAQs as Content Seeds
Google’s Search Quality Evaluator Guidelines - 164 pages, rev. July, 2018 - PDF
SEO 102 - Setting up Google Analytics & Search Console in Squarespace
Setting up and installing Google Analytics
Setting up Google Search Console (Webmaster Tools)
SEO 300 - Custom Consultation
Commonly requested topics
1:1 Website SEO Meta Tag Review