Website SEO & Content


Foundational Website & Content SEO Workshops for Solopreneurs, Small Business Owners, & Digital Dropouts

All topics & workshops are customizable & available as a 1:1 private session, a 2 person semi-private session, or as a small class with 3-6 learners. Rate information is available here.

Our most commonly booked session is simply a custom 2-hour ‘fix it’ session.

SEO 100 - The Basic 10 Mission Critical Elements of Website SEO

  • How Search Engines Read Websites

  • Choosing a Domain Name - does it matter anymore?

  • Optimizing Page Meta Tags - Title, URL & Description (under the hood)

  • Managing your Meta Tags - a shared spreadsheet

  • Content is King and How Content can Help Level the Playing Field

  • Local Search - What role geography plays - should you include location?

  • Simple ways to identify good keywords

SEO 101 - The Bible of Google Content Assessment

  • What is Google looking for in content?

  • Focusing on page content

  • Duplicate content

  • Expertise, Authority & Trust - EAT

  • Developing good content for your target audience. (Not just for search engines.)

  • FAQs as Content Seeds

  • Google’s Search Quality Evaluator Guidelines - 164 pages, rev. July, 2018 - PDF

SEO 102 - Setting up Google Analytics & Search Console in Squarespace

  • Setting up and installing Google Analytics

  • Setting up Google Search Console (Webmaster Tools)

SEO 300 - Custom Consultation

Commonly requested topics

  • 1:1 Website SEO Meta Tag Review