Google My Business
Google My Business Listing Management for Solopreneurs, Business Owners & Digital Dropouts
There’s no way around it, Google owns the local search space with Google My Business. With some basic skills and a consistent approach, you can learn to optimize this tool for the best results.
All topics & workshops are customizable & available as a 1:1 private session, a 2 person semi-private session, or as a small class with 3-6 learners. Rate information is available here.
Basics: Claiming your GMB Listing
Why is a Google My Business Listing important for local search?
The Local Pack
How GMB feeds into Maps.
How to see if you have a GMB listing
How to claim your listing.
Choosing an address or service area
How to optimize your listing within Google’s rules
Adding photos, industry, company name.
Your hours & description.
Posting in Google My Business & Adding Content
Adding URLs & Call to Action
Adding Videos & 360 tours
GMB is not a set it and forget it tool.
Reviews - How to get them, how to respond
Requesting & giving reviews
Making it easy for your clients with custom URLs.
Responding to reviews best practice.
Responding to negative reviews.
Google’s rules about negative reviews.
Reproducing reviews on your website.
Review soliciting services - beware. (Trustpilot etc).
How to read GMB analytics
Downloading analytics for analysis
Insights & how to use them.
1:1 GMB Listing Review & Posting Strategy