a la Carte Services social media Platform selection Content Marketing Copywriting
Why Houzz? vs. Pinterest & Instagram?
Houzz was created in 2009 specifically to serve the home building, design and architecture communities, as both a resource for homeowners and a marketing platform for businesses.
The Houzz platform allows builders to demonstrate their quality, competence, and reputation to potential clients, even before the first meeting takes place.
Houzz is a market disruptor, allowing custom builders to connect with clients outside of the architect relationship.
A basic, robust account is free.
The site has been adopted by nearly a million professionals and is a proven lead generator, if set up correctly.
A quality Houzz account tells potential clients that your firm is digitally savvy and able to collaborate online for an improved experience and end result.
Because of its targeted audience, Houzz is preferred over other visual social media platforms like Pinterest and Instagram for builders and it is beginning to supplant Instagram as the platform of choice for architects.
Content Marketing* and Copy Review * creating, reusing and reformatting relevant content to be used across media.
Many businesses have built their online presence like a New England Cape. First the main house, then additions for each 'new' family member over the course of many years.
First you built a website (and have been through several iterations), then you added Facebook, maybe Twitter and Instagram too, and took a stab at LinkedIn for business, Flickr, Pinterest and Google+. Google My Business isn't on your radar.
Each platform addition has been tied together with the same logo and tagline, but they aren't cross linked or connected. They have inconsistent copy and brand messaging.
Some platform additions are stale and dated, but haven't been torn down. Some platforms have negligible ROI, but you're still committing the same resources. NEST can review and realign your social platforms and your content for consistency and message. Then NEST can work with you to create and distribute new content to attract and engage your target audience.
Contact us for a content marketing, Houzz or platform review .