Bring NEST on board as your big picture strategic partner and elevate your online strategy.
There is no one size fits all online strategy for custom home builders. To create balanced media mix for your business, you need a partner like NEST who will take the time to get to know you, your staff, your reputation and what makes you different.
We'll make sure we understand your business, target audience, competition and your local marketplace.
Small and medium sized businesses have limited resources and more is not always better. Consistency is critical - consistent posting and online engagement, consistent messaging and design. NEST can help you select, connect and maintain the right platforms for your business.
Time and budget constraints will play a large role in determining the best online strategy for your business. We won't let you take on new media platforms if you don't have the resources to maintain them.
With NEST as your strategic partner, your reputation for quality built homes, master craftsmanship and service will be enhanced by your online presence, not hurt.
What can NEST do for you, a CT custom home builder?
Review Your Online Presence
NEST can review your online presence, identify visibility issues and create a corrective action plan for each platform.
Recommend New Platforms
NEST can assess your current online platforms for effectiveness, cross link those platforms and identify new platforms. We'll use industry best practices to set-up accounts and kick-off your content. NEST Founder Cathleen Blood is a Houzz Certified Marketing Consultant.
NEST can review your overall marketing plan and integrate your new online media strategy with your existing efforts.
NEST can develop appropriate content for cross media publication and create a content calendar for consistent updating. We can review current content for consistency and for wider use.
NEST can identify the need for additional expertise in areas such as SEO, paid campaigns, PR, branding and design - collaborating with or fielding the best fit from our team of outsourced professionals.
Analyze Your Competition
NEST can assess the online presence of your top five competitors and chart their visibility against yours.
Train Your Staff
NEST can train your staff for all or part of the content marketing role and provide ongoing support, or we can manage all your content across platforms.